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Plastic Makeup Containers
The health and beauty industry is a large, continually growing sector with a strong focus on packaging. While cosmetic companies want products that work well, the aesthetic value of their packaging often plays a role in how they attract new customers. With The Plastek Group, you can create unique makeup packaging that is easy to use and eye-catching on the shelves.
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Types of Plastic Makeup Containers
When designing packaging for your health and beauty products, you have a few options to choose from:
- Jars: Makeup that does not pour well or is often bought in large quantities often works well with a jar. Twist-off caps and varying sizes make jars versatile options for many types of creams and powders.
- Tubes: Tubes are best used for products where consumers need control over how much they use at one time. Concealers, primers, lip glosses and similar products are often sold in tubes for this reason. You can also design the applicator for usability needs, like an ergonomic tip for applying to the lips.
- Bottles: Bottles are ideal for products that have specific dispensing needs, like pumps or sprayers. Foundations and setting sprays are two cosmetic examples that often use bottles.
- Compacts: Pressed powders, like eyeshadows, bronzers, foundations and blushes, are usually stored in compacts. This flat packaging option is best for smaller product quantities.
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How to Choose the Best Makeup Packaging for Your Application
Choosing the right health and beauty packaging involves a few key factors:
- Nature of the product: Some health and beauty products may be light-sensitive, especially if they contain certain oils. If this is the case, you’ll want tinted or opaque packaging. Another consideration is the acidity of your cosmetic product. Ingredients like fruit extracts can increase the acidity and make products corrode certain materials. Plastic makeup containers are often the best choice in this instance.
- Usability: A powder foundation is used and applied in a different way than a liquid foundation — this is usability. When thinking about your product, consider whether it needs to be squeezed, pumped, collected on a brush or used via another application method. Thinking about how a product is applied will influence the packaging type you choose.
- Customer experience: While you have the freedom to get creative with plastic makeup containers, you should always consider the customer experience first. You want your packaging to be durable and easy to use, then you can consider creative design elements.
- Sustainability: Many makeup users prefer to recycle or reuse empty makeup containers, making sustainability a key component to consider.
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The Plastek Group collaborates with you to develop packaging that fits your brand and supports the product’s usability. Explore our capabilities and take your health and beauty products to the next level.