Peanut Butter – Evolution in Packaging

Per Grandview Research “The peanut butter market is a rapidly growing industry, driven by increasing consumer demand for healthy and natural products. The global peanut butter market size was valued at USD 5.7 billion in 2021 and is expected to have grown at a compound annual growth rate (CAGR) of 5.3% by 2028.”

Peanut butter

Peanut butter has been in homes as a “go to” for decades, and its packaging has changed a lot over the years. Glass jars were first before ideas and innovation began, segueing into a more modern, sustainable option, with plastics and many options born from it.

The peanut butter industry has, like many more, been impacted by demands and calls for sustainable and environmental factors. As consumers become increasingly aware of the impact of packaging, manufacturers have had to evaluate and prioritize alternatives without hurting quality. This innovation has also benefited and contributed more alternatives and preserving freshness of the product. Consumers and retailers have also desired convenience and single serve options (ie. Pouches, small cups) that reduce materials in packaging and are alternative portion sizes.

A strong focus in peanut butter packaging is the use of alternative packages. The Plastek Group has taken key steps with materials like PCRs but also looking at creating new or changing designs in a positive way. This includes exploring alternatives to traditional containers, such as PCR materials that supports a circular economy.

Peanut butter jar

Cross functional Collaboration throughout the supply chain is paramount to the success of the industry changing and becoming better for consumers and the environment. Driving sustainable change is not easy and Plastek will continue to work with raw material suppliers, customers and retailers, making a concerted effort to integrate sustainable practices at every stage of the packaging lifecycle. Plastek’s goal and continued progress with customers to provide innovative products that can serve and appeal to many areas that our customers need to cover. With 65+ years experience we are equipped and have precedent to ensure that these sustainable products and features are scale-able and deliverable. Contact us today to learn more about our packaging solutions.